Counseling For Alcohol And Drug Abuse - 1679 Words

In Counseling for Alcohol and Drug Abuse, the need to use different techniques is an integral part of the process. Working with an individual that is either entering into recovery or actively in recovery, the clinician must take their time with introducing the 12 Steps. The individual may not be open to the 12 Step philosophies at the onset. Addiction is very complex and actively affects the person on a daily basis; therefore, it is so important to start from the beginning of counseling to create a structured program. Alcoholics Anonymous has given a wonderful platform of structure for the addicted ones to create a safe, solid, 12 Step guideline to follow, in order to maintain â€Å"Continual Sobriety,† â€Å"One day at a time.† Many counselors†¦show more content†¦Some of these false beliefs are that 12 Step programs are â€Å"Cults,† they are for old people, they are religious, they brainwash people, sometimes they make you want to drink or use after going to a meeting. These notions are false and inaccurate. It is usually individuals that have gone to the meetings for a short amount of time and they are unable to sustain consistency. These individuals do not get involved in service and they often return to using drugs or drinking again due to â€Å"not being done,† with using substances. In the therapy interaction, these misconceptions must be heard by the therapist and given ample time in counseling to talk about and â€Å"unpacked,† for further qualification. This may take time and patients to hear these feelings and to process with the client. In facilitating effective treatment while counseling, it is imperative that a person be listened to and validated for their feelings. It is the counselor’s job to find an â€Å"opening† to interject and challenge the client to see how thorough they were in their attempt to gain sobriety. Usually in doing this, the clinician is able to allow the client to see some of the â€Å"half-measures† they took at these past attempts and failures. In the Big Book of Alcoholics Anonymous in â€Å"How it Works,† it reads, â€Å"Half measures availed us nothing. We stood at the turning point, we asked His protection and care with complete abandon. These are the areas that allowShow MoreRelatedCounseling For Alcohol And Drug Abuse2108 Words   |  9 PagesIn Counseling for Alcohol and Drug Abuse, the need to use different techniques is an integral part of the process. Working with an individual that is either entering into recovery or actively in recovery, the clinician must take their time with introducing the 12 Steps. The individual may not be open to the 12 Step philosophies at the onset. Addiction is very complex and actively affects the person on a daily basis; therefore, it is so important to start from the beginning of counseling to createRead MoreRelationship Between Drug And Alcohol884 Words   |  4 PagesThe first thing t hat the course has helped to understand in relation to drug and alcohol is the different terms that are used when counseling a person. This is the general terms that are used when counseling a patient. For example, it is not good to use terms like â€Å"you are wrong,† â€Å"you do not know† or â€Å"you are foolish.† The course has helped to learn the new terms that I will be using like, â€Å"instead of saying you are wrong,† you can say, â€Å"that is another good reason.† Additionally, it has helpedRead MoreBiopsychosocial Model Essay1381 Words   |  6 PagesIntroduction The drug epidemic in the United States has been enlightening. Illegal drugs have cost the United States approximately 600 billion in total costs to the economy including lost wages. The biopsychosocial model is a combination of biology (body) and social, psychological (mind, and community (social). The biopsychosocial model provided a holistic approach to medicine. The biopsychosocial approach systematically considers biological, psychological and social factors and their complex interactionsRead MoreA Brief Note On Academic And Experiential Learning1038 Words   |  5 Pagessocial and behavioral perceptions of drug use (Corey, Corey Corey, 2014) while counseling groups will focus on personal, emotional and social/interpersonal development, problem-solving and in introducing new skill sets, which students can practice and apply outside of the school setting. In order for counselors to effectively combine characteristics of academic learning and experiential learning, they must plan accordingly and implement interactive counseling approaches and interactive media. InRead MoreDrugs And Alcohol Of The New World1656 Words   |  7 PagesDrugs and alcohol are â€Å"commonplace words in our society† (Stevens Smith, pg. 1). They are common themes at â€Å"celebrations, religious rituals, during recreation and for pain relief† (Stevens Smith, pg. 1). Some people though abuse drugs. We see more instances of people â€Å"both young and old abusing drugs† (Stevens Smith, pg. 1). We’ll discuss how â€Å"common drug abuse is, who it affects and how it correlates to violence, child and domestic abuse† (Stevens Smith, pg. 1). Drugs and AlcoholRead MoreEssay about The Duke Substance Program1051 Words   |  5 Pageshospital with some of the best graduate programs. Now, Dukes name has been moving up on prestigious lists. The university, hospitals and clinics across North Carolina, employs more than 30,000 faculty and staff. However, Duke uses The â€Å"Drug-Free Workplace Act† and the â€Å"Drug-Free Schools which, coincide with there Campus Regulation policy. Within the passed few years, Duke Substance program has achieve there goals by providing assistance to employees and students who are in jeopardy of losing employmentRead MoreHca/250 Final Essay1585 Words   |  7 PagesSubstance abuse is a very widely known public epidemic in todays society. Many people are unfortunately plagued by this issue. According to Emedicinehealth.com (2012), â€Å"People abuse substances such as alcohol, tobacco, and other drugs for varied and complicated reasons, but it is clear that our society pays a signif icant cost,† (para. 1). People that are affected by substance abuse includes a very different range of people. Many that abuse the substances end up having health-related problems whichRead MoreEssay On Conpartum Profile1227 Words   |  5 Pagesneeds of the Army ´s workforce and emphasize alcohol and other drug abuse deterrence, prevention, education, and rehabilitation. 3. Implement alcohol and other drug risk reduction and prevention strategies that respond to potential problems before they jeopardize readiness, productivity, and careers. 4. Restore to duty those substance-impaired Soldiers who have the potential for continued military Service. 5. Provide effective alcohol and other drug abuse prevention and education at all levels of commandRead MorePractical Philosophy And Conversational Counseling787 Words   |  4 PagesPractical Philosophy and Conversational Counseling For the past 5 years the writer, on a volunteer and informal basis has been given access to clients of a Homeless Shelter, Veterans Residential Center and Addiction Treatment Center in Phoenix, Arizona. At these locations the writer has conducted individual and group weekly sessions with an emphasis on the abuse of alcohol and drugs utilizing Practical Philosophy and Conversational Counseling to supplement meditation sessions. Group size averagesRead MoreAddiction Counseling : An Bright Future Essay1191 Words   |  5 PagesAddiction Counseling: An Unfortunately Bright Future As a child, I was surrounded by drug and alcohol addiction. In fact, I didn’t realize this was even abnormal until I was nearly a teenager and saw that not all of my friends’ parents used illegal drugs on a regular basis or threw wild parties every weekend. It was unfortunate, but it was my reality. Being surrounded by addiction made me do everything that I could to stay away from drugs and other illegal substances. I saw the toll it had taken

Baseball during The Great Depression Essays - 913 Words

Baseball remains today one of America’s most popular sports, and furthermore, baseball is one of America’s most successful forms of entertainment. As a result, Baseball is an economic being of its own. However, the sustainability of any professional sport organization depends directly on its economic capabilities. For example, in Baseball, all revenue is a product of the fans reaction to ticket prices, advertisements, television contracts, etc. During the devastating Great Depression in 1929, the fans of baseball experienced fiscal suffering. The appeal of baseball declined as more and more people were trying to make enough money to live. There was a significant drop in attention, attendance, and enjoyment. Although baseball’s vitality†¦show more content†¦This argument shows the strong support that many people felt for radio broadcasting. Radio broadcasting contributed to the survival of baseball in two ways. First, radio broadcast kept people who could not afford tickets interested in the game. Second, radio broadcasting brought in new fans that lived far away or never could afford to attend games. Therefore, radio broadcasting was a popular and ingenious contribution to the survival of baseball during the great depression. In addition, the farm system was created and refined during the great depression. The farm system was a way to cut down the expensive sums of money spent on buying new players. Lauren Vorel, who is a baseball historian, describes the farm system by saying, â€Å"The farm system allowed major league teams to develop ballplayers in the minor league teams and draft them up to the majors, instead of having to complete expensive trades with other major league teams for developed ball players.† Because of the farm system, baseball clubs saved money while still having valuable players. The farm system was prosperous, and many teams began to have success from implementing the farm system. For example, the White Sox’s team was composed of many players who came from their farm system. Because the White Sox did not trade or purchase players during this time, they saved a lot of money. There are many more examples of the farm system’s success, and it is still used today.Show MoreRelatedHow Baseball Survived the Great Depression Essays765 Words   |  4 PagesBaseball remains today one of America’s most popular sports, and furthermore, baseball is one of America’s most successful forms of entertainment. As a result, Baseball is an economic being of its own. However, the sustainability of any professional sport organization depends directly on its economic capabilities. For example, in Baseball, all revenue is a product of the fans reaction to ticket prices, advertisements, television contracts, etc. During the devastating Great Depression in 1929, theRead MoreThe Playing Days Of Lou Gehrig1068 Words   |  5 Pagesof Lou Gehrig Baseball is a poor man’s sport, easy to play and addicting to watch. During the days of Lou Gehrig, whenever there was a baseball game, people usually forgot their worries that day and went to watch their heroes play. 1n 1917, the Americans declared war on Germany. â€Å"Even in America’s ballparks, German immigrants sought to distance themselves from their native land† (Eig, 19). In a world of insecurity caused by the jeopardy of war and an ongoing economic depression, Lou Gehrig signifiedRead MoreBreaking The Slump : Baseball934 Words   |  4 Pages â€Å"Baseball is America’s pastime, and that record is absolutely huge in the States.† This quote by tennis player Pete Sampras defines the reason Charles Alexander wrote the book Breaking the Slump: Baseball in the Great Depression Era. Alexander has complied a book about what baseball was like during the years when America lived in a time of great poverty and economic troubles. Alexander writes with the aim of writing a chronology of baseball and how it the happenings of the world influenced thisRead MoreBiography of George Herman Essay examples966 Words   |  4 PagesCaliph of Clout, The Big Bam, The Great Bambino are among a few of the nicknames given to George Herman Babe Ruth Jr. who should be next on the list on Time Person of the Year†. Basketball has Michael Jordan, Golf has Tiger Woods, Boxing has Muhammed Ali, and when one thinks of Baseball, the first name that pops up is Babe Ruth. His accomplishments in the sport of baseball revamped how the world viewed baseball. Babe’s greatest strength greatest in baseball was his slugging power, which intimidatedRead MoreThe Unique History Of The Negro Baseball Leagues1379 Words   |  6 Pagesthe Negro Baseball Leagues. We will discuss how they were an integral part of the African American culture and what they meant to their communities. We will also discuss some of the more famous players of the Negro Leagues as well as take a look at what the impact of Jackie Robinson being the first African American to be signed to a professional Major League team was and how it affected the future of baseball. Black American men were banned from being able to play professional baseball from theRead MoreThe Major League Baseball ( Mlb )890 Words   |  4 PagesNew York, The sport of baseball has been through many things, wars, depression, even strikes and moving form one side of our great nation of the United States to the other. The Major League Baseball (MLB) even has teams in Canada. New York is the city we are talking about, though, some might not know it the home of MLB, and some even call it â€Å"the Capital of Baseball.† (Burns, 1994) I can believe it, the city was where most of the history started for the sport of baseball. I wont even mention allRead MoreHenry Louis Aaron Essay779 Words   |  4 Pagesis that this record is not as glamorous. Well, not everything about Hank Aaron was glamorous. He had to overcome great odds and work very hard to get where he is today. Henry Louis Aaron was born on February 5, 1934. Ironically, Aaron was born one day before Babe Ruthâ€⠄¢s birthday. This was right in the middle of the Great Depression. Because of the fact that it was the Great Depression, his father was lucky to bring home seventy five to eighty dollars per week. His childhood was not luxurious. SomethingRead MoreThe Radio And Its Impact On America1403 Words   |  6 Pagesof news, bringing together America’s music and sports, and even uniting America to stop the Great Depression and restore faith in government. The radio was first invented in 1895. At first, people were unaware of the possible uses radios would eventually have. Twenty five years after the radio was invented, the beginning of commercial broadcasting radio stations began with the KDKA in Pittsburgh. During that time, the war began a mass production of radios which let more common households own themRead MoreThe Attack On Pearl Harbor1132 Words   |  5 Pagesof economic and social patterns. Industry responded to the military’s needs. The Ford assembly plant in Richmond changed its focus to building Sherman Tanks. The Richmond Shipyards built more ships during the war than any time(Everyday). Economically, the war effectively ended the Great Depression. Military spending gave the U.S. economy the boost it had desperately needed(Winkler). A large network of wartime agencies was developed to coordinate war production. FDR wasn t for dismantling administrativeRead More Lou Gehrig’s Farewell Speech Essay1025 Words   |  5 Pageshave provided deep thoughts and great insights about who they are and the world we live in today. Being a sports enthusiast, a memorable speech comes to my mind. Lou Gehrig’s â€Å"farewell speech†, given on July 4th, 1939, to more than 62,000 fans at New York City’s Yankee Stadium, has become a cornerstone in the history of baseball in America. Lou Gehrig is considered one of the most under-rated sports players of all time. Gehrig played in the same era with greats like Babe Ruth and Joe DiMaggio

Values and Reflection Paper - 837 Words

Values and Reflection Paper Enrique Riccardi CJA/474 - MANAGING CRIMINAL JUSTICE PERSONNEL January 25, 2014 Jason Husky Abstract Reflection paper will address some topics while reflecting on core values, brief description on how some professionals in the field acquire their own values and with time may change their values. It will give a definition of what values in the workplace are, and explain what these values do for us as professionals. In this paper the reader will also be able to see the breakdown the nature and the overall importance of human and professional values in the work place. Write a 700- to 1,050-word reflection paper in which you address the following concepts: * Identify your core values.†¦show more content†¦Mainly due to having the same religious belief and they attend the same place of worship. Believing that family is the number one thing on why they do what they do in life. When two or more people believe that the best policy is honesty no matter what even if they are at work or at home. Normally these are some of the examples why people have the same core values as others. For some personal greed and self-interest will dictate how people act at work and once they are home they may act differently. Core values dictate how each and every one of us acts and carries themselves at work. Most people’s core values are completely the same while at home with family or being a professional at work. A core value lets everyone around me who you are on and off the beat. For law enforcement agencies it allows officers know what it’s expected of them. It also shows what will be tolerated at work and what will not. In today’s management human values are a must and are necessary. According to globaldharma.com â€Å"Like most basic areas of human knowledge and experience, the concept of human values defies definitions. Yet it can be instinctively felt, cognitively grasped, discussed as a shareable experience, and thus made a valid area of enquiry. This enquiry is a major under-current of the wisdom literature of all the ancient civilizations and of the later day philosophers, scholars and great leaders of social and political movements. TheShow MoreRelatedValues Reflection Paper744 Words   |  3 PagesValues Reflection Paper Brandy Alston University of Phoenix Managing Criminal Justice Personnel CJA/474 Professor Leroy Hendrix October 30, 2013 Values Reflection Paper Introduction Values are closely similar to what life means, life is relevant when an individual has accomplished a stimulating obligation for themselves. Values are deserving of an individual’s best accomplishment, values are merits for living or for dying. Values are accomplishments every individualRead MoreValues Reflection Paper1304 Words   |  6 PagesValues Reflection Ursula Wilson CJA/474 November 18, 2012 Mathew Workman Values Reflection Every individual has a set of his or her own personal values that dictates how he or she reacts to situations in life and these values also define who he or she is. Values are significant and lasting viewpoints and principles shared by most people in society in regard to what is morally right or wrongRead MoreSample Reflection Assignments1243 Words   |  5 PagesLocal: Service-Learning to Link Entrepreneurship, Policy and Science (ASCI 297 and CDAE/NFS/PPS 195/295) INSTRUCTOR: Richard Schramm Written assignments are of two types: Reflections and Project Reports. Reflections: An essential element for student learning in service-learning courses is written and oral reflections on the field study experience, as well as on other elements of the course. To have an experience isn’t enough to ensure learning; you need to intentionally and thoughtfully reflectRead MorePlane Mirror Reflection The most familiar mirror of all reflecting surfaces is the plane mirror.1400 Words   |  6 PagesPlane Mirror Reflection The most familiar mirror of all reflecting surfaces is the plane mirror. Visible light radiation is reflected through its making, which normally is consisted of a planar or flat piece of glass, on which a silver coating is placed which produces a reflection of the visible light radiation. The motion of this radiation, is inevitably, quite unique. Its motion is like a wave in nature, but it can be broken down by drawing rays that demonstrates the direction of the wave propagationRead MoreThe Performance Of Blood Glucose Level Essay1315 Words   |  6 Pages This paper will look at the performance of blood glucose level (BGL) tests which was carried out during the clinical intensive workshops. This paper will firstly explore and discuss the value and importance of personal reflection in nursing in a health care setting and how personal reflection is a key component in the learning processes of an individual and how it improves skills. Secondly, this paper will identify blood glucose levels and reflect on how I felt I performed this skill during theRead MoreExplain The Concepts Of Reflection, Refraction, Dispersion And Brewster s Angle1436 Words   |  6 PagesIntroduction In this experiment four different experiments were performed to explain the concepts of reflection, refraction, dispersion and Brewster’s angle. The purpose of the first experiment is to analyze the incidence and reflection angle to understand how light reflects off a flat, convex, or concave mirror. In the second experiment a light ray is passed through a rhombus prism to discover the relationship between the angle of refraction and incidence. For the third experiment calculationsRead MoreYolo1583 Words   |  7 Pages Vision : San Beda College envisions a community that is Fully Human, Wholly Christian, Truly Filipino, and Globally Competitive. Mission : San Beda College aims to form its members in Faith, Knowledge, and Virtue Core Values : Inculcate in the students the Benedictine core values of Study, Community, and Pursuit of Peace ____________________________________________________________________________________________________________________________________ ________ ____________________________________Read MoreAnalysis Of The Article Land s End : Capitalist Relations On An Indigenous Frontier ``1558 Words   |  7 Pagestheir children (Li, 2014). My reflection paper analyzes the theory of modernization in my reflection paper because I believe that this theory is clearly seen through the experience of the Sulawesi people, whose traditional way of life became a capitalist one, which is something that is already the experience of many other people in the world (Li, 2014). However, despite the allure of capitalism as the best means of growing the Sulawesian economy, this reflection paper argues that the introductionRead MoreThe Negotiations : Strategy And Practice Coursework1630 Words   |  7 PagesScope of the Essay This paper presents my reflections on the Negotiations: Strategy and practice coursework in the MBA program at Said Business School, University of Oxford. My paper will present various reflections on different themes of negotiation simulation undertaken by me during the course. This course has allowed investigating and reflecting on key drivers of negotiation techniques for me. I have learned that transparency and coalition are the core tenet of negotiation for me. For the purposeRead MoreCritical Angle And Total Internal Reflection1312 Words   |  6 PagesAngle Total Internal Reflection Kate Graham Partner: Samantha Dekart Monday, November 9, 2015 SNC2D Ms. Vink Purpose: See attached sheet, labelled â€Å"SNC2D Lab Sheet†. Related Theory: Law of Reflection: Reflection and refraction are common properties of light. When a ray of light comes into contact with the surface of some material, part of the ray is reflected and part of it is absorbed. In other words, reflection occurs when an incident

Colorism Creating a Racial Divide in the African...

During the mid-twentieth century African Americans were at the lowermost tier of societys hierarchy. However within the black race, there was a further social division between lighter-skinned and darker-skinned African Americans. A black individual with more Caucasian features signified high status and beauty which was sought after by members of the African American community (Dibleck). In Zora Neale Hurstons novel Their Eyes Were Watching God, the author uses Janie Crawford to depict how colorism affected African Americans on both sides of the skin color spectrum. By demonstrating the attitude society (mostly men) had towards skin color, the author displays the realities of being an African American in the early 1900s and the deep†¦show more content†¦If a black woman had dark skin she would resemble a man, therefore making her ugly in society’s standards. This pressures black women to constantly be compatible with the white female standard of beauty (Ashe 580) in o rder to be socially accepted in society. Intuitively black women understood that in order to be considered desirable, the less black they had to look. This unfortunate perception of beauty stems from a long pattern of sociohistorical racial injustices (Bealer 312) towards darker skinned African Americans. Maria Racine states in her review that since slavery black people who approximated closer to whites were sexually sought after by black slave men and white plantation owners and were considered to live a somewhat easy coexistence because of their appearance (Racine 283). Since it’s start, colorism laid the pathway of racial prejudice towards dark skinned individuals. The result of treating dark African Americans as subhuman beings led to the altering of the black psyche by creating a pervasive hierarchy of beauty that black woman constantly combated or were forced to accept. (Bealer 312). In Their Eyes Were Watching God Hurston demonstrates color favoritism regarding Janie Crawfords mixed raced appearance by illustrating the sociopolitical perks of being an African American individual with white features. Due to Janie Crawfords three quarters CaucasianShow MoreRelatedLight Skin Is The Right Skin907 Words   |  4 Pagesdidn’t really have a name; however, it found a way to divide and conquer black women with the brown paper bag test, segregated sororities, and preferential media exposure. It was a black girl problem in America, but especially a dark skinned black girl problem and the benefitting parties never spoke on it since such social caste systems elevated their privilege. In contemporary America, it has only become more apparent that it is issues such as colorism that further hinder Black America’s ability to solidifyRead MoreThe Biracial Dilemm A Study At Howard University972 Words   |  4 Pagesbiracial Americans who, at one time or another, felt as though they did not belong to either culture. These feelings have been brought on, over time, by the way, America, although believed to be a â€Å"melting pot† of cultures, often wants people to categorize themselves as one ethnicity and the pressure placed on Americans to solely identify with one race divides the country more than anything else. The only way to rectify this problem is for Americans to stop separating themselves into racial categoriesRead MoreThe African American And Hispanic Community Essay2393 Words   |  10 Pagestremendous improvement it still has not done enough to say that we are all equal in society. The African Americans community and Hispanic community are very inferior to the Caucasian community. Society has made it very clear about how they feel about the African American and Hispanic community. The media, television, education is very stereotypical on the â€Å"inferior† communities. The media have depicted African Americans as ghetto, uneducated, Drug Lords, crack victims and classless. Hispanics are depictedRead MoreThe Bluest Eyes By Toni Morriss1592 Words   |  7 Pagescharacter Pecola has issues with self love and her image. She craves nothing more then to have blue eyes. She feels she will be likes if she has blue eyes, that her life will be better with them. Blue eyes can be seen as a metaphors for colorism in the black community. How black women fell that being white will make us pretty, how we are told that if we had a certain found on someone with white skin we would be seen as appealing. The most disrespected woman in America, is the black woman. The most

Case Study Report †Motorola Free Essays

This case is about implementation of a new â€Å"shared vision† concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. We will write a custom essay sample on Case Study Report – Motorola or any similar topic only for you Order Now In order to create more efficient global company, Alison and John have decided to develop new shared vision within The Analog Division where managers would be involved directly and indirectly in the decision making process. Before the new vision development, Analog Division and its managers was very limited in decision making. Because they had such a strong global presence their vision didn’t work. The problem was that they were not open to new global ideas or possible obstacles where managers around the world would make decisions together. Visioning process of Motorola’s Analog Division had number of cultural challenges. One of the challenges was the difference in the way different cultures perceived concept of â€Å"shared vision†. One of the key words in the vision statement was â€Å"family† and â€Å"union†. For instance, people in China take the word â€Å"family† literally and in their own setting this word is not appropriately applicable to vision statement. Another challenge was getting managers to think globally and get accustomed to the concept of shared vision. Many of the managers from different countries had their own cultural ways of doing things and to open ones ideas to others was hard to achieve. Alison and John had hard time communicating to managers that this idea is not imposed on them. The major barrier in the vision implementation was the language. Sometimes, the same words in one language have very different meaning in another. The following quote is good example of the language and communication style perception: â€Å"Good communication American style is to say what you mean precisely, in as straightforward a manner as possible. Be direct, get to the point, and say what the bottom line is. For other cultures, this style is rude, abrasive and self-centered†. (http://www. frugalmarketing. com/dtb/xcultcomm. html) Therefore, Alison and John were trying to be careful about this issue. They had vision statement written in five different languages. The important thing was that the vision statement was not just literally translated but rather adjusted to its own culture so people of that division have clear understanding of the vision. First cultural misstep that Alison and John made was their lack of research prior to the task. They have conducted research reg arding managers and the ways they communicate decisions overseas. They also gained insight of the success of each division but what they failed to consider some of the psychological cultural differences. They overlooked possibility of different reactions among the managers based on their background. For instance, some managers were afraid to lose their jobs where in fact that was not the case. We can see that from this quote† Every culture possesses a unique mixture of attitudes, values, and social expectations. I think that Seven Tasks process definitely added significant value to the final results. The way the tasks were broken down helped both, managers and Alison to have a better grasp of the vision statement process. It was easier to account for details and to adjust to reactions by going through steps. Phase four will definitely be challenging one. Working in a group is one thing but agreeing on the process could be challenging especially where different cultures are agreeing on one thing. Another additional challenge is taking the vision to the future and building upon it. How to cite Case Study Report – Motorola, Free Case study samples

Grocery Retail Industry free essay sample

The first Tesco shop opened in Edgware, North London in 1929; although the creator of Tesco was a man called Jack Cohen who sold the first own-brand product in 1924, this product was ‘Tesco Tea’. Now 82 years on Tesco currently operates in 14 countries across the globe. The name Tesco comes from TE Stockwell who was a shared partner of the tea firm which created the tea Jack Cohen sold. Therefore taking the initials ‘TES’ from Stockwell’s name and the first 2 initials of Cohen’s surname ‘CO’ this then creates ‘Tesco’. By using marketing theories and strategies I am going to analyse Tesco as an organisation. Tesco’s current market The retail industry is a very competitive industry due to customers not always being loyal but being persuaded by price, quality and range of products. In order to gain customer loyalty Tesco’s must ensure they keep costs down and offer a wide range of products. As previously mentioned Tesco’s have stores in 14 countries, the shops are built where there are high demands and where communities allow buildings to be constructed. Location of Tesco shops Figure 1 – World map of where. Analysis Pest Analysis Using the PEST analysis (Political, Economic, Social and Technological) this will show how Tesco works within the grocery retail industry. P – Tesco works close within the local communities of their stores. A quote taken from the corporate responsibility section of the website states; â€Å"We want to be a good neighbour in all the communities in which we operate† This means that within local communities they make a long term difference and showing interest in activities around the community. By doing so this gains customer loyalty. A national political issue is the increasing rates of unemployment, due to Tesco still growing more jobs become available as a result reducing the rate of unemployment. Expand on more issues. E – Due to Tesco being a large retailer selling named branded products as well as home branded products there are able to appeal to all types of markets. As Tesco is just one of the major retailers with competition such as Asda and Morrisons, as well as the current recession, Tesco are required to be very competitive with their prices. Socially there has been an increase in fitness and healthy eating therefore products such as fruit/vegetables/smoothies etc should be on the increase but due to the financial issue at the moment customers buy pre-prepared products or frozen meals for convenience and cost. T – Tesco offers an online service in order for customers to purchase grocery shopping online via the internet which they can then get delivered. An example of a technological factor in store would be the introduction of self service checkouts which entitles a customer to scan and pay for their own shopping. Internal SWOT Analysis Strengths Weaknesses Home branded products Capacity of staff Online services Worldwide company Opportunities Threats Play area Other supermarket chains Hair and beauty salons in store Tesco food platters Figure 2 – SWOT Analysis table Strengths Home brand products – By Tesco selling home branded products they are able to make a bigger profit on products. Branded products are purchased from the producer and it is then up to Tesco to sell these on for a profit as well as keeping costs down. Any amount of profit made on a home branded product is completely profited by Tesco. Online Services – Tesco operates online and due to the internet being a massive part of economy today this is a massive strength. Tesco also offers other services such as ‘Tesco direct’ which is a catalogue shop where products can be ordered online and either collected in store or can be delivered. Worldwide Company – Tesco is known all over the world which increases acknowledgement of the store. Customers tend to trust shops with they are familiar with. Opportunities Tesco food platters – Tesco’s could offer a service of creating food platters to be delivered. This would be very successful within businesses who order buffets regularly. This could include creating different ranges of buffet which vary in price and then delivering. Sainsbury’s offer a similar service called ‘Instore party platter service’ although their buffets are to be collected in store whereas if Tesco deliver the buffets then this is an advantage above the competition. Weaknesses Capacity of Staff – Within the UK stores there are 293,676 members of staff working in Tesco Stores (figure correct as of 10/1/12 according to Tesco Plc. com). Due to the mass amount of staff employed by Tesco as an organisation the personal relationships which can be found in a small organisation aren’t likely to be present. Employees may feel like ‘just a number’ within the organisation therefore rubbing off a negative attitude onto customers. Threats Other supermarket chains – Retail is a competitive business and there are several popular supermarket chains. One of Tesco’s biggest competitors is Asda, Asda has the guarantee of ‘If we’re not 10% cheaper on your comparable grocery shopping we’ll give you the difference. Guaranteed. ’ This puts the pressure on Tesco to offer deals to keep their current customers and to gain potential new ones. Tesco also have smaller stores called ‘Tesco Extra’ which are more for convenience shopping and in smaller areas of town. Asda have now started building convenience stores named ‘Asda Supermarket’ therefore not only are Asda a competitor with the larger stores but also with the smaller stores too. Micro-environment Analysis Porters Five Forces Figure 3 – Porter’s five forces 1. Existing competitors – Tesco’s main competitors are Sainsbury, Asda and Morrisons as they are all large supermarkets. Tesco offer an online service in order for customers to order their shopping online and for it to be delivered. This is a service that Asda also offers although Morrisons hasn’t yet developed online. If these organisations have the same strategic ideas then this increases the level of competition. â€Å"Operating in a mature, flat market where growth is difficult and consumers are increasingly demanding and sophisticated, large chains such as Tesco are accruing large amounts of consumer information that can be used to communicate with the consumer† Ritz (2005) Relating to exit barrier it is difficult for an organisation such as Tesco known as a grocery retailer to move into non-food areas although they offer a range of different services within retail. In order to respond to customer behaviour Tesco is left as having to reduce its prices to the lowest possible amount. 2. Bargaining power of customers – This is very high as it’s the customers who profit the company. If a price is too high then customers may go to another large supermarket for the same product or an alternative. This may also apply if a product is out of stock. Also within a large supermarket like Tesco there are many different bands or products which leave the customer in a lower ratio than products. Threat of new entrants – It is very difficult to enter into the large Supermarket chain as it’s a limited business. Also Tesco is already set up with it’s suppliers with lower prices making it hard for a new business to find cheaper suppliers. A new business would require starting out small in order to build customer loyalty, also they would have limited stock of brands or less products yet bought as a higher price. 4. Bargaining power of suppliers – Within a small organisation a supplier would have a lot of power and demand that there products are bought at a set  price, this leaves small retailers at a disadvantage as they need to make a profit on items. Whereas with large Supermarkets they can determine what price they will pay for a product, if a supplier disagrees they are automatically reducing the product market. 5. Substitute products – In the larger stores there are many like-for-like products including own brands within Tesco which can reduce sales of products. â€Å"General substitution is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternatives† Porter M. Therefore larger supermarkets like Tesco have opened their stores but to a smaller scale which offers customers many of the same popular products but a limited range. Segmentation, Targeting, Positioning (STP) Consumer Segmentation Tesco have a great advantage of finding out customer data using the Tesco Clubcard scheme. When a customer registers for a Clubcard they must fill in their basic information in order to enter the scheme. When a customer uses their Clubcard during a transaction then Tesco is able to see what the customer has purchased. After a while when a customer has made several transactions then Tesco are able to collect data about that customer and compare to see which items are commonly purchased and what brand/type of items. By doing so Tesco is able to determine the lifestyle of that particular customer and create a profile. Once this has been done then Tesco are able to provide each individual customer with the appropriate promotions and special offers so that customers can relate good prices for the products they regularly buy to Tesco, therefore staying loyal. An example of this would be if a customer bought items such as ‘Quorn’ or ‘vegetarian sausages’ then they wouldn’t expect to receive meat discount vouchers from Tesco Clubcard. Targeting Tesco targets all types of markets. Price bands – dependant upon where the store is situated – upper class, middle class, lower class will depend upon a price band. Price band 1 being the cheapest, price band 4 being the more expensive. Eg if store located in Westcliffe, would be price band 1 to keep the lower class people shopping. If store located in an upmarket neighbourhood, would be price band 4 to take more money off the upper class people for same products. Dependant upon store size will depend upon price bands also, because a larger store will have a bigger buying in margin ( where tesco will get discount off a product for buying more in bulk) where as a smaller convenience store will have a smaller buying in margin so will not be able to give the customer a discount like the bigger stores. Positioning In 1997 Tesco were known as a large retailer within the grocery retail market. They then developed the marketing strategy of becoming â€Å"as strong in non-food as in food†. 15 years on from when this challenge was set Tesco now deal in services such as; Tesco Direct FF – Tesco Clothing range Tesco Fuel Tesco Bank Tesco Mobile Tesco Opticians Tesco Entertainment Tesco Direct – This service provides customers with a catalogue which contains Tesco’s range of Electrical appliances, home furnishings, toys and many other products. Once selected these products can either be delivered or arrange to be collected from a local direct desk. This sort of service competes with that of Argos who is also a direct catalogue retailer. Tesco Clothing FF range – This is a difficult market for Tesco to enter into with a high entry barrier. The clothing retailer market is a very competitive business as you have the expensive designer shops ranging right down to the basic value for money clothing. Tesco tend to focus there clothing range on school clothes for children as this is something that appeals to parents. Parents aren’t prepared to spend lots of money on clothes which have to sustain a lot of wear and tear. In august 2011 Tesco promoted a back to school offer of a ? 15 bundle which includes trousers, skirt or a pinafore, a coat and a 3 pack of shirts or polo shirts.